101 Data

Building 101 Data: hotjar.

Building a SaaS web app

I promised a deep dive into Hotjar, one of the tools 101 Data uses as we build out our stack. I didn’t want to go to deep into each tool, but Hotjar is awesome. So this post is really a love letter to Hotjar’s free features.

A good SaaS solution should offer value to its users before they have spend their first dollar.


Hotjar has been a game-changer for us as we are building our budding web application. Here’s why we are so thrilled about it:

Understanding User Behavior

Hotjar’s free version offers invaluable insights into how users interact with our platform. Heatmaps showcase exactly where users click, move, and linger on our pages. This visual representation is a goldmine for understanding user behavior, enabling us to enhance the user experience seamlessly.

Unveiling User Feedback

The free feedback polls and surveys feature has been instrumental in gathering user opinions. Understanding what our users love and identifying pain points directly from them empowers us to make informed decisions. It’s like having a direct line to our user community.

Unlimited Session Recordings

The ability to watch an unlimited number of session recordings is a boon for a starting web app like ours. Observing real user interactions in their natural environment helps us identify friction points and areas for improvement without any constraints.

User Journey Analysis

Hotjar’s funnel analysis, even in the free version, allows us to track and optimize conversion paths. This is crucial for us as we aim to streamline the user journey and boost conversions.

Why It’s Perfect for a Starting Web App

1. Cost-Effective Insights: As a startup, we appreciate tools that provide substantial value without breaking the bank. Hotjar’s free version gives us powerful insights at no cost.

2. User-Centric Decision Making: The user-centric approach of Hotjar aligns perfectly with our philosophy. It’s not just about data; it’s about understanding the people behind the clicks.

3. Easy Implementation: Hotjar’s setup is a breeze. Even for those who aren’t seasoned developers, integrating Hotjar into our web app was smooth, allowing us to focus on what matters most – our users.

Taking it to the Next Level: Hotjar Premium

While the free version of Hotjar is a treasure trove, the premium version unlocks a new dimension of possibilities. Here’s a glimpse of what you get when you decide to take the plunge:

1. Advanced Filtering: Dive deeper into your data with advanced filters to pinpoint specific user segments and behaviors.

2. Full Funnels: Track your user’s journey from start to finish with full-funnel analysis, providing a comprehensive view of conversion paths.

3. More Responses: With Hotjar Premium, you get an increased number of responses for your feedback polls and surveys, ensuring you capture diverse user opinions.

4. Priority Support: Enjoy priority access to Hotjar’s support team, ensuring that assistance is just a click away whenever you need it.

So basically, Hotjar, even in its free version, has proven to be an indispensable companion on our web app journey. Its user-centric approach and insightful features empower us to create a digital space that resonates with our users.

Here’s to optimizing, and growing with Hotjar!