101 Data

Building 101 Data: Our Stack.

Building a SaaS web app

We tought it would be helpful to dedicate a post on our complete stack, both the website and the app, technical and mar-tech.

Especially on the marketing side, there are a ton of tools to try out, some helpful, sone superb, some garbage. We’ll cover in the post what we use, and maybe do another post on tools we tried.

Tech Stack

  • Digital Ocean
    Cheaper than any other cloud provider and easy to use. Digital Ocean provides a scalable and cost-effective cloud infrastructure, ideal for startups like 101 Data that aim to efficiently manage their web app’s growth. Its user-friendly¬† and reliable and its services enable seamless deployment and scaling, ensuring the web app’s performance aligns with evolving demands.
  • Ubuntu
    A robust and secure operating system, offers a stable foundation for startup web apps. Its open-source nature allows for easy customization and integration with various software packages, contributing to a streamlined development process and enhanced system security.
  • MySQL
    A widely-used relational database management system, ideal for startups seeking data integrity and scalability. Its efficient handling of complex queries and ability to manage large datasets make it a solid choice for web apps requiring structured and reliable data storage.
  • Apache Webserver
    Apache Webserver, renowned for its stability and versatility, serves as a strong foundation for startups. Its modular architecture facilitates easy customization and optimization, ensuring optimal performance and efficient handling of web traffic.
  • PHP
    PHP, a server-side scripting language, is a popular choice for startups due to its ease of integration and extensive community support. It enables rapid development of dynamic web pages, making it suitable for startups seeking agility and flexibility in their web app development. As explained in our first blog, we inherited PHP with the CMS we chose to build from.
  • GoDaddy
    There’s probably cheaper alternatives we like GoDaddy’s ease of use.¬† It’s domain registration and hosting services provide startups with a convenient and all-in-one solution for establishing their online presence. Its user-friendly platform simplifies domain management and hosting, allowing startups to focus on their core business activities.
  • WordPress
    I wouldn’t know what else to use, WordPress is the go to solution for websites and we just went with it. It allowed us to very quickly establish and manage our web presence. Its extensive plugin ecosystem facilitates easy customization, making it adaptable to our evolving needs.
  • Slack
    We use it for real-time messaging and hooked it up to Hotjar.
  • Fiverr
    Love Fiverr! Half of the stuff on 101 Data is built with the help of Fiverr freelancers.

Marketing Stack

  • LinkedIn
    While we build out our product led sales engine, we depend on LinkedIn to do outreaches. We built a product page and reach out to our ICPs to see if we can get then to take a look at our site and app.
  • Invidio.io
    A fantastic gen-AI tool. It generates marketing videos that would probably cost thousands of dollars to get produced.
  • Midjourney
    If you like the images used in the blog, you can thank Midjourney, the AI that dreams up amazing art.
  • Hotjar
    Our absolute favorite plug-in. Will dedicate a complete post on this one!