101 Data

Understanding the Data Vendor Landscape

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The Role of Data Vendors in the Information Economy

Data vendors play a pivotal role in the modern information economy by acting as the intermediaries that collect, aggregate, and distribute data to organizations across various industries. They are the linchpins that enable businesses to make informed decisions, understand market trends, and gain competitive insights.

In an era where data is likened to oil for its value in driving innovation and economic growth, these vendors provide the necessary infrastructure to ensure that data flows smoothly between sources and end-users. They help in mitigating data cyber risk by implementing stringent security measures to protect against external attacks, which are a significant concern for organizations.

  • Data Aggregation: Compiling data from multiple sources to provide a comprehensive view.
  • Data Analysis: Offering insights through advanced analytics and reporting.
  • Data Distribution: Ensuring timely and efficient delivery of data to clients.

Tip: Always assess the data security protocols of a vendor to minimize the risk of data manipulation and breaches.

Types of Data Vendors: Aggregators, Brokers, and Analysts

Data vendors come in various forms, each serving a unique function in the data ecosystem. Aggregators compile data from multiple sources, offering a comprehensive view of a given market or sector. Brokers facilitate the buying and selling of data, often acting as intermediaries between data producers and end-users. Analysts, on the other hand, provide value through deep analysis and insights, transforming raw data into actionable intelligence.

  • Aggregators: Collect and normalize data from diverse sources.
  • Brokers: Connect buyers with sellers, handling transactions.
  • Analysts: Interpret data to deliver reports and forecasts.

Choosing the right data vendor depends on your specific needs. Whether you require historical consumer data, real-time feeds, or in-depth market analysis, each type of vendor offers distinct advantages. For instance, historical consumer data can be accessed in bulk and delivered via S3 buckets, while real-time data APIs provide the most up-to-date intelligence.

Tip: Always consider the timeliness, accuracy, and relevance of the data when selecting a vendor to ensure it aligns with your use case.

The landscape of data vendors is diverse, catering to a wide range of industries and use cases. From sales intelligence to competitive intelligence, and from supply market analysis to supplier data enrichment, the options are vast. It’s essential to understand the nuances of each vendor type to make an informed decision that supports your business objectives.

Public Records and Government Data

Accessing Publicly Available Information

Publicly available information is a treasure trove for data vendors, offering a wealth of data that can be accessed and utilized for various purposes. This information is often found in the form of public records, which include data on demographics, property ownership, court records, and more. These records are typically maintained by government agencies and are made accessible to the public, either for free or for a nominal fee.

To effectively access this information, one must navigate through a series of steps:

  • Identifying the relevant government agency or department.
  • Understanding the access requirements and restrictions.
  • Requesting the data, which may involve filling out forms or applications.
  • Receiving the data, which could be in various formats such as digital databases, paper documents, or online portals.

Tip: Always verify the legal framework surrounding the use of public data to ensure compliance with any restrictions or privacy laws.

By systematically following these steps, data vendors can harness public records to enrich their offerings, enhance their datasets, and provide valuable insights to their clients.

Government Databases and Open Data Initiatives

In the realm of data sourcing, government databases and open data initiatives stand out as treasure troves of accessible information. These platforms are designed to foster transparency and innovation by providing the public with free access to a wealth of data. From economic statistics to environmental records, the range of data available is vast and varied.

Open data initiatives are particularly noteworthy for their commitment to making data freely available in formats that are easy to use and repurpose. Governments around the world have launched portals where anyone can download datasets in formats like .json, .csv, and .xls. For instance, the MIT Geodata Repository offers data by country, including detailed datasets for the United States, such as census & demographic data and land use & land cover information.

Here’s a brief list of the types of data that can be sourced from these initiatives:

  • Census and demographic information
  • Economic and financial statistics
  • Environmental and climate records
  • Geospatial data for urban and environmental planning
  • Public health and safety datasets

Tip: When utilizing government data, always check for the latest updates and revisions to ensure accuracy and relevance in your analysis.

The availability of this data supports a wide range of applications, from academic research to commercial product development. By leveraging these resources, data vendors can enrich their offerings and provide clients with insights that are both deep and broad in scope.

Commercial Data Sources

Purchasing Data from Businesses

Businesses often possess a wealth of data that can be invaluable for market analysis, strategic planning, and consumer insights. Purchasing data from businesses allows data vendors to acquire specific datasets that are rich in detail and highly relevant to particular industries or markets.

For instance, E-commerce platforms provide a treasure trove of transactional data, from online shopping patterns to consumer reviews. Retailers may offer detailed receipt and sales data, which can reveal consumer spending behaviors and preferences. Here’s a list of common types of commercial data sources:

  • Online Shopping Data
  • Consumer Review Data
  • Product Data
  • Retail and Receipt Data
  • Sales and Commerce Data

Tip: When purchasing data, it’s crucial to ensure the data’s quality and the legality of the transaction. Vendors should seek datasets that are clean, well-structured, and obtained with proper consent to avoid legal and ethical pitfalls.

The process of acquiring data from businesses often involves negotiation and clear agreements on the scope, granularity, and format of the data. It’s important to establish the terms of use, including any restrictions on data sharing or analysis. By carefully selecting and purchasing high-quality data, vendors can provide their clients with actionable insights and a competitive edge.

Leveraging Commercial Databases and Subscriptions

Commercial databases and subscriptions represent a treasure trove of data for vendors looking to enhance their offerings. These databases are often comprehensive, updated regularly, and cover a wide range of industries and topics. By subscribing to these services, data vendors can access a wealth of information without the need for extensive data collection efforts.

For example, databases like Amazon Redshift, Apache Cassandra, and Microsoft SQL Server provide robust platforms for storing and analyzing large datasets. Subscription services may also offer specialized data, such as consumer behavior or B2B interactions, which can be invaluable for market research and strategic decision-making.

Tip: When choosing a commercial database, consider the frequency of updates and the relevance of the data to your specific needs to ensure you’re making a sound investment.

Here’s a list of some popular database vendors and the level of support they offer:

  • Complete support: Amazon Redshift, Apache Cassandra, Microsoft SQL Server
  • Basic support: AWS Athena, Apache Spark, Google Cloud Spanner

It’s important to note that while these resources are powerful, they often come with a cost. Data vendors must weigh the benefits of immediate access to vast datasets against the subscription fees and licensing agreements. Ethical considerations should also be taken into account, ensuring that data usage complies with privacy laws and regulations.

User-Generated Content

Social Media and Online Interactions

Data vendors are increasingly tapping into the wealth of information available through social media platforms and online interactions. By analyzing data such as likes, shares, comments, and even the nuances of user-generated content, they can glean insights into consumer behavior and preferences. This data is pivotal for businesses looking to understand their audience and tailor their marketing strategies accordingly.

Enrichment and Fraud Detection are two critical areas where social media data proves invaluable. For instance, by linking online behaviors with offline consumer profiles, vendors can create comprehensive audience segments for targeted advertising campaigns. Similarly, fraud detection systems utilize the plethora of digital identities to identify and prevent fraudulent activities.

Here are some common use cases for social media data:

  • Advertising & Marketing: Understanding demographics, interests, and behaviors.
  • 360-Degree Customer View: Creating a complete profile of customers.
  • Data Enrichment: Enhancing campaign targeting with enriched user profiles.
  • Fraud Detection: Verifying identities and detecting anomalies.

Tip: When leveraging social media data, it’s essential to navigate the ethical considerations and privacy concerns that come with using personal information. Ensuring compliance with data protection laws is not just a legal obligation but also a trust-building measure with consumers.

Forums, Reviews, and Crowdsourced Information

Data vendors often turn to the wealth of information available on forums, product reviews, and crowdsourced platforms to gather insights on consumer opinions and trends. These platforms are rich in user-generated content, offering a real-time pulse on public sentiment.

Forums provide a space for niche communities to discuss specific topics, making them a valuable source for targeted data. Reviews, on the other hand, give direct feedback on products and services, which can be instrumental in understanding customer satisfaction and areas for improvement.

Crowdsourced information platforms, such as wikis and Q&A sites, aggregate knowledge from a diverse user base. This collective intelligence can be categorized into various themes:

  • Consumer preferences
  • Market trends
  • Product usability
  • Service quality

Tip: When leveraging forums, reviews, and crowdsourced information, it’s crucial to consider the authenticity of the data and to filter out noise and irrelevant content to ensure high-quality insights.

Data from IoT and Connected Devices

Smart Devices and Home Assistants

The proliferation of smart devices and home assistants has opened up a new frontier for data vendors. These devices constantly collect data on user behavior, preferences, and environmental conditions. For example, a smart thermostat may gather information on household temperature preferences, while a voice-activated assistant might process voice commands and queries.

Smart home data is valuable for a variety of applications, from enhancing user experience to informing energy-saving strategies. Here’s a glimpse into the types of data these devices can provide:

  • User interaction patterns with the device
  • Voice command history and preferences
  • Environmental data such as temperature, humidity, and light levels
  • Device usage times and peak activity periods

Tip: When leveraging data from smart devices, ensure compliance with privacy regulations and user consent policies to maintain trust and avoid legal complications.

The integration of edge computing with these devices further enhances the potential for real-time data processing and analysis, reducing latency and enabling more immediate insights. As the technology evolves, data vendors will continue to find innovative ways to harness this information, tailoring it to the needs of industries such as healthcare, software development, and consumer behavior analytics.

Industrial IoT and Machine-Generated Data

The Industrial Internet of Things (IIoT) represents a network of interconnected devices and machinery, each generating a continuous stream of data. This machine-generated data is a goldmine for insights into operational efficiency, predictive maintenance, and production optimization. Edge computing is a critical component in this ecosystem, bringing data processing closer to the source and significantly reducing latency.

Businesses leveraging IIoT benefit from enhanced data accessibility and integration, thanks to data fabric solutions. These solutions not only connect disparate data sets but also ensure compliance with strict governance regulations. The integration of AI and machine learning further automates analytics and decision-making processes, offering more intelligent data processing and actionable insights.

Tip: When implementing IIoT solutions, prioritize edge computing to minimize latency and consider AI integrations to maximize the utility of your data.

The future of cloud data management in the context of IIoT is promising, with a focus on cost-effective, flexible, and accessible cloud storage solutions. As businesses continue to depend on cloud storage, the synergy between cloud data management and IIoT devices will become increasingly important for tapping into hidden business insights and driving informed strategies.

Transactional Data

E-commerce Platforms and Payment Processors

In the realm of data vendors, e-commerce platforms and payment processors are pivotal sources of transactional data. These platforms capture a wealth of information with each transaction, including purchase history, payment methods, and consumer behavior patterns.

E-commerce solutions offer various features to ensure data integrity and streamline the order and payment processes. Here’s a snapshot of key features from two notable platforms:

PlatformOnboardingIntegrationUser InterfacePayment Processing
Order.coDirect integrations/API connectorsCentralized systemIntuitive UI/curated catalogTimely, centralized payments
CoupaComprehensive onboardingAI-enhanced procurementModular solutionsCentralized payment source

Order.co caters to small and mid-market organizations, simplifying supplier management and procurement. Coupa, on the other hand, serves enterprise organizations with a suite of modular procurement solutions.

Tip: When selecting an e-commerce platform or payment processor, prioritize solutions that offer robust data management and integration capabilities to maintain accuracy and streamline workflows.

Retail and Point-of-Sale Systems

Retail and Point-of-Sale (POS) systems are treasure troves of transaction data, capturing every detail from SKU-level transactions to consumer behavior patterns. This data is invaluable for businesses seeking to understand purchasing trends, manage inventory, and tailor marketing strategies.

Point-of-purchase surveying, often integrated into the checkout process, provides additional layers of consumer insights. For instance, a 30-day hotline service ensures data freshness by capturing recent consumer interactions. Below is an example of the types of data collected at POS:

  • Product Category (e.g., Acne Products, Energy Bars)
  • Product Brands (e.g., L’Oreal Paris, Budweiser)
  • Recency of purchase
  • Customer contact information (e.g., Email)

Tip: Leveraging POS data effectively requires a robust data management system to handle the volume and variety of information collected.

The challenge lies in balancing the wealth of data with privacy concerns. Retailers must navigate data protection laws to ensure that consumer information is handled ethically. As such, the transaction data collected is not only a powerful tool for business intelligence but also a responsibility that demands careful stewardship.

Web Scraping and Online Harvesting

Ethical Considerations and Legal Boundaries

In the realm of web scraping and online data harvesting, ethical considerations and legal boundaries are paramount. Companies must navigate a complex web of regulations to ensure their data collection methods are compliant with laws such as the General Data Protection Regulation (GDPR) and the Digital Markets Act (DMA).

Data sharing agreements play a crucial role when partnering with third-party providers. These agreements outline the types of data exchanged, usage intentions, and security measures, fostering transparency and trust between parties. Here are some key points to consider:

  • Ensure compliance with data protection standards and user preferences.
  • Implement robust data security measures, including encryption and strict access controls.
  • Regularly update privacy policies to reflect current practices.

Tip: Always verify that the second-party data complies with privacy laws and regulations to avoid penalties and maintain customer trust.

Obtaining user consent for data collection is a legal requirement that varies by region. In the EU, explicit opt-in consent is necessary, while some US states may allow opt-out models. Consent must be granular, easily revocable, and communicated in clear, non-legal language. Below is a summary of consent requirements:

RequirementDescription
Explicit ConsentUsers must actively agree to data collection.
Granular OptionsUsers can choose what data is used for.
Easy RevocationUsers can withdraw consent at any time.
TransparencyPrivacy policies must be clear and accessible.

By adhering to these ethical and legal standards, businesses can mitigate the risk of legal liabilities and preserve the invaluable asset of customer trust.

Techniques and Tools for Data Extraction

Data extraction is a critical process for data vendors, enabling them to gather valuable information from various online sources. The techniques and tools employed must be both effective and respectful of legal boundaries. Web scraping is a common technique, where specialized software is used to automatically collect data from websites. Here are some of the tools and methods used in data extraction:

  • Web Scraping Tools: These include software like Octoparse, Import.io, and Scrapy, which can navigate web pages and extract desired information.
  • APIs: Many websites offer Application Programming Interfaces (APIs) that allow for structured data retrieval.
  • Data Parsing Tools: Tools such as Beautiful Soup and ParseHub help in transforming data into a readable format.
  • Regular Expressions: Used to search and match patterns in text, enabling the extraction of specific data points.

Tip: Always ensure compliance with the website’s terms of service and copyright laws when using data extraction tools.

The choice of tool often depends on the complexity of the task and the structure of the data. For instance, extracting data from a .csv or .xls file is typically straightforward, whereas parsing information from a .txt file may require more sophisticated methods. The ultimate goal is to convert raw data into a usable format that can provide actionable insights for businesses.

Third-Party Data Providers

Partnerships with Specialized Data Firms

In the intricate web of data exchange, partnerships with specialized data firms play a crucial role. These collaborations often occur between entities that have complementary offerings but do not compete directly. For instance, a travel booking website might share valuable insights with a hotel chain about customer travel habits, enabling both to enhance their services without stepping into each other’s market territory.

Examples of second-party data include:

  • Sales data that retailers share with manufacturers to help optimize product offerings.
  • Survey responses from a trusted partner.
  • Customer demographic information from a partner organization.
  • Data from sponsored events or webinars targeting a shared audience.

These partnerships are built on a foundation of mutual trust and clearly defined terms of use, ensuring transparency in data handling. However, companies must navigate the challenges of adhering to privacy laws such as GDPR, and other US data privacy regulations, to avoid penalties.

Tip: When entering into data sharing agreements, it’s essential to establish clear guidelines on data usage and protection to maintain customer trust and regulatory compliance.

Integrating Syndicated Research Data

Syndicated research data offers a comprehensive view of market trends and consumer behavior, making it a valuable asset for businesses looking to gain a competitive edge. By integrating syndicated data into their analytics, companies can benchmark performance against industry standards and identify opportunities for growth.

Key benefits of using syndicated research data include:

  • Access to a broad spectrum of information across various industries
  • Time and cost savings by avoiding the need to conduct primary research
  • The ability to make data-driven decisions with insights from trusted industry sources

When selecting a syndicated data provider, consider the following:

  1. The relevance of the data to your specific industry or market
  2. The frequency of data updates to ensure timeliness
  3. The level of detail and granularity provided
  4. The provider’s reputation and the reliability of their data

Tip: Always assess the compatibility of the syndicated data with your existing data infrastructure to ensure seamless integration and analysis.

Remember, while syndicated data can offer a wealth of insights, it is essential to complement it with other data sources to build a holistic view of the market. This approach allows for a more nuanced understanding of consumer trends and business dynamics.

Surveys and Market Research

Conducting Primary Research

Primary research is a critical component for data vendors aiming to capture fresh insights directly from the source. By engaging with individuals or entities through surveys, polls, and interviews, data vendors can collect zero-party data—information that consumers willingly share. This data is invaluable for understanding preferences, interests, and behaviors.

To effectively conduct primary research, consider the following steps:

  • Identify the target demographic or market segment.
  • Design the research tool (e.g., survey, poll) to gather the desired information.
  • Ensure the research process is transparent and the value exchange is clear to participants.
  • Adhere to privacy laws and ethical standards throughout the data collection process.

Tip: Use interactive methods like quizzes or preference centers to engage participants and encourage the voluntary sharing of information.

Primary research not only helps in understanding current market needs but also in tracking real behavior, which can answer pivotal questions about competition and consumer response. This approach is essential for data vendors who wish to maintain the integrity of their data while providing actionable insights to their clients.

Analyzing Consumer Behavior and Preferences

Understanding consumer behavior and preferences is pivotal for businesses aiming to tailor their products and services to meet market demands. By analyzing patterns in purchase history, online activity, and social media engagement, companies gain valuable insights into customer personas and buying habits.

Consumer data encompasses a wide array of information, from basic demographics to intricate details of shopping habits and brand affinity. This data is instrumental for various applications:

  • Scoring: Assessing the value of customers based on their interactions and transactions.
  • Audience Segmentation: Dividing the market into subsets of consumers with common needs or characteristics.
  • Personalization: Crafting unique experiences or offers for individual customers.
  • User Profiling: Creating detailed profiles to understand and predict consumer behavior.

Tip: Always ensure that consumer data is anonymized and handled in compliance with data protection laws to maintain consumer trust.

Retail analytics, for example, utilize footfall trends and customer personas to understand and predict sales performance. The table below outlines key attributes often found in consumer datasets:

Attribute TypeExamples
DemographicsAge, Gender, Location
InterestsBrands, Shopping Habits, Hobbies
HouseholdNumber of Children, IP Address
BehaviorsBrand Affinity, App Usage
FirmographicsIndustry, Occupation, Revenue
Retail PurchaseStore, Category, Brand, SKU

By leveraging such comprehensive data, businesses can not only enhance customer experiences but also drive strategic decision-making and foster growth.

Satellite and Aerial Imagery

Geospatial Data for Environmental and Urban Planning

Geospatial data plays a pivotal role in environmental and urban planning, providing critical insights into land use, natural resources, and infrastructure. Satellite imagery and aerial photography offer a bird’s-eye view of the Earth’s surface, enabling planners to map out and analyze various aspects of the environment and urban areas.

GIS (Geographic Information Systems) technology has revolutionized the way this data is used, allowing for the integration of various data layers to create comprehensive maps and models. These tools are essential for:

  • Assessing environmental impact
  • Planning urban development
  • Managing natural resources
  • Monitoring changes over time

Tip: When utilizing geospatial data, always consider the resolution and currency of the data to ensure its relevance and accuracy for your project.

The availability of geospatial data has increased with initiatives like open data portals, which provide access to a wealth of information for public use. This democratization of data empowers more stakeholders to participate in planning processes, leading to more informed and sustainable decision-making.

The Use of Drones in Data Collection

The advent of drone technology has revolutionized the way data is collected, particularly in fields requiring geospatial information. Drones, equipped with high-resolution cameras and various sensors, can capture detailed imagery and data from angles and locations often inaccessible to humans. This capability is invaluable for environmental monitoring, urban planning, and disaster response efforts.

Drones offer a unique vantage point, allowing for the collection of data over large areas in a relatively short amount of time. They are especially useful in mapping terrain, monitoring wildlife, and inspecting infrastructure. The data collected can range from simple photographs to complex 3D models and thermal imaging.

Tip: When deploying drones for data collection, always ensure compliance with local aviation regulations and privacy laws to avoid legal complications.

Here’s a list of common applications for drone-collected data:

  • Agricultural land assessment
  • Construction site monitoring
  • Environmental conservation
  • Search and rescue operations
  • Traffic pattern analysis

The flexibility and efficiency of drones make them a powerful tool for data vendors looking to enhance their offerings with up-to-date, high-resolution data sets.

Mobile App Data

Location Data and User Analytics

Mobile apps are treasure troves of location data and user analytics, providing insights into user behavior, preferences, and movements. This data is pivotal for businesses looking to understand and predict customer trends.

Real-time foot traffic data offers a snapshot of consumer movements, enabling businesses to make timely decisions. Historical data, on the other hand, can reveal patterns and shifts in behavior over time. For instance, analyzing data from a retail app can help in optimizing store layouts and marketing strategies.

Here’s how data is typically segmented for analysis:

  • Country location: Understanding geographical distribution
  • Monthly Active Users (MAU): Gauging app popularity
  • Daily Active Users (DAU): Measuring daily engagement
  • Monthly Location Pings: Tracking movement and frequency

Remember, while leveraging this data, it’s crucial to maintain GDPR compliance to ensure data security and privacy.

The granularity of this data allows for tailored solutions that adhere to privacy laws. With the right tools, such as Geographic Information Systems (GIS), businesses can visualize and utilize this data effectively, staying competitive in today’s market.

App Usage Patterns and In-App Purchases

Understanding app usage patterns and analyzing in-app purchases provide a wealth of data for vendors, revealing not just the frequency of use but also the features that engage users the most. This data is pivotal for tailoring user experiences and enhancing app functionalities.

  • Mobile app usage data, such as frequency of use and features accessed, is a direct indicator of user engagement and preferences.
  • In-app purchase data reflects consumer spending habits within the app, providing insights into the most monetizable aspects of the application.

Tip: Leveraging this data can inform targeted marketing campaigns and product development strategies, ensuring that resources are invested in areas that drive user satisfaction and revenue growth.

First-party data, like app usage and transaction records, is invaluable for building predictive models and personalizing user experiences. While collecting enough data to demonstrate broader patterns can take time, the insights gained are crucial for optimizing marketing efforts and accurately interpreting return on investment (ROI).

Challenges and Ethical Considerations

Privacy Concerns and Data Protection Laws

In the realm of data collection and distribution, privacy concerns and data protection laws are at the forefront of ethical considerations. Companies must ensure that the data they handle adheres to strict legal standards, such as the General Data Protection Regulation (GDPR) in the European Union and various privacy laws across the globe.

  • Conducting a data privacy audit is essential to evaluate compliance with relevant privacy laws.
  • Understanding the data provider’s security measures is crucial for safeguarding sensitive information.
  • Ensuring clear protocols for data handling and breach response helps maintain customer trust and mitigate legal risks.

It is imperative for businesses to stay informed about changes in privacy legislation and update their practices accordingly.

Failure to comply with these regulations can result in severe penalties, including fines and damage to reputation. For instance, under the GDPR, companies face significant fines for non-compliance, and the Digital Markets Act (DMA) requires explicit user consent for data collection within the EU/EEA. Here is a succinct table summarizing some of the key data protection regulations:

RegulationRegion
GDPREU
DMAEU/EEA
CCPACalifornia, USA
VCDPAVirginia, USA
LGPDBrazil
POPIASouth Africa
FADPSwitzerland

Adherence to these laws not only ensures legal compliance but also demonstrates a commitment to respecting user preferences and maintaining the integrity of personal data.

The Debate Over Data Ownership and Consent

The debate over data ownership and consent is a pivotal issue in the data ecosystem. Companies that collect first-party data directly from their customers generally have more control over consent and data policies and practices. However, complexities arise with third-party data, which is collected by external entities with varying privacy practices.

Best practices for data collection include:

  • Utilizing a consent management platform for valid consent
  • Ensuring explicit, opt-in consent, or opt-out consent in certain US states
  • Providing granular consent options
  • Making consent easy to withdraw
  • Maintaining a transparent and accessible privacy policy
  • Using clear, simple, and non-legal language

Legally compliant consent has several requirements, which vary by user location. For instance, the GDPR mandates granular consent options and easy withdrawal of consent. The shift towards zero-party data, where consumers willingly share information, is enhancing customer privacy and trust, allowing for more personalized experiences without the potential for privacy violations.

Tip: Always prioritize transparency and user control when designing consent mechanisms to foster trust and ensure compliance with data protection laws.

Despite efforts to improve practices, data is often collected without explicit consent, leading to negative perceptions about privacy. The challenge remains to increase consumer trust, which is crucial for the growth of zero-party data access. According to Salesforce, 74% of consumers have low trust in companies regarding their data, highlighting the need for improved consent practices and data management.